"360 Quality Association" is an international group of various specialized reefer shipping lines, which follow the common aim to enhance the quality results of reefer cargoes. 360 Quality is a good example for the development of a website and a trade fair stand at medium to higher budgets.
BBB developed a conclusive strategy how to win new members & new customers for existing members and to provide information to the interested public. The work was based on the existing logo and an existing „first“ website. The strategy resulted into an idea for the general advertising look of the Association:
Core task of the Association is the work at quality results. For the achievement of this goal, cargoes are inspected at several stations of the long supply chain and results are reported to everyone in the supply chain in order to find potential causes of defects and eliminate them. Taking a mango as an example, this would mean „from the tree to the supermarket: 360 Quality is always present.“ So what would suggest itself more than showing the long voyage of the fruit?
The website shows the examplary voyage of a mango and its numerous stations on its way to us, the consumer. This is visualized by illustrations, especially made by BBB, which show the different moments during the voyage, changing on every page. So if you click through the complete page, you can see the whole supply chain. Another reason to really explore the complete site...
The technical implementation of a content management system (CMS), which enables the client to work on the site in different languages at any time, was done by a BBB network partner. Idea, concept, structure, layout, illustrations and first texts were done by BBB.
Website: www.360quality.org