In important agencies such as KNSK, BBDO, Boening & Haube, Klosedetering and many other companies, I have collected a vast knowledge concerning marketing and advertising.
Here a list of disciplines, at which you can count on me:
Communication + production
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•Print (adverts, posters)
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•FFF (= cinema/radio/tv)
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•Sales (promotion, sales adverts, POS-communication)
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•Trade fairs incl. all additional tasks such as catering, printed material, give aways, etc.
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•Direct marketing (DRTV, direct response adverts, Mailings on-/offline)
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•Catalogues, product literature
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•Annual reports
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•Internet (websites, social media, email)
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•PR
Strategy
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•Research qualitatively & quantitatively
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•Preparation & analysis
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•Group discussions
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•Alround market analysis
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•Copy strategy analysis
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•Target group clustering and -description
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•Positioning
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•Communication strategy
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•New product development
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•Product range relaunch
Marketing-controlling and -purchase
Process optimization
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•within agencies and inbetween client and agency