I have often been asked, why I use raspberries as a key visual for BBB.
There is a simple reason for that: I think, raspberries perfectly fit BBB...
Raspberries are like great brands:
Everybody knows them and (nearly) everybody likes them.
Raspberries are like BBB:
All-purpose deployable and though down to earth.
A basic fruit, you can conjure a lot of (cooking wizardry).